Replay Powered By Gatorade

The Problem: Only 3 in 10 adults over the age of 30 participate in regular exercise.

The Challenge: Reignite the athletic spark in this 30+ age group.

The Solution: Provide an opportunity every athlete dreams of; a second chance.

Below is a case study of Gatorade’s Replay campaign, which has spawned off into a documentary reality show and a soon to be released feature film. Watch and be inspired by a brand campaign that took positive brand association to a new level by tapping into their consumers deepest emotions.


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