Super Bowl Ads Hit YouTube
On February 5th, millions of viewers will tune in as the New York Giants face the New England Patriots at Super Bowl XLVI on NBC.
But it’s not just pigskins and touchdowns that will have people glued to their flat screens on game day. For some, the commercials are just as enticing as the game and half time show.
Each year, some of the world’s largest and most powerful companies duke it out in an attempt to land one of the much coveted Superbowl spots. Companies like Coca Cola and GM vie for these valuable 30 second slots, and with ads having the potential to go viral via social media platforms, it’s no shock that the costs have increased. In 2011 each slot went for a cool $3 million each, but in 2012 the price has gone up by $500k, which should drive ad revenues up to $235 million, a $35 million increase over Fox’s $200 million ad revenues from the 2011 game.
Many companies have already turned to YouTube to get the ball rolling with their campaigns. There have been a number of teasers released as well as behind-the-scenes footage. GM has taken it one step further by not only releasing a teaser, but releasing a Super Bowl App, allowing viewers to enter for a chance to win one of twenty Chevy cars, play trivia games and follow game updates from their iPhone or iPad.
We’ve posted 12 teasers and pre-released ads below, including the newly released “Ferris Bueller” teaser, rumored to have been released by Honda.
Teleflora – Behind the scenes
Ferris Bueller teaser(rumored to be released by Honda)
Volkswagon “The Bark Side”
Chevrolet “Happy Graduation”
Doritos “Dog Park” – Finalist
Doritos “Man’s Best Friend” – Finalist
Doritos “Make Your Own”