Coors Light Iced-T Takes Off
Enthusiastic Torontonians gathered, wearing their summer whites and sunglasses, at the Sound Academy in celebration of the largest launch in Molson Coors Canada’s history. The Sound Academy was transformed into a lively beach party, complete with orange umbrellas, lounge chairs, palm trees, and summer white furniture. Bronzed babes in orange wigs and beach boys in fedoras navigated through the party in support of the launch, stopping by the branded cabanas where guests relaxed and admired the light-up Coors Light Iced-T “pool”.
Coors Light Iced-T is a light, refreshing brew featuring the familiar taste of iced tea and lemon. It’s a cool, crisp drink that’s perfect for the summer. Surprisingly, it doesn’t have that awful sugary taste that many hard lemonades or coolers often feature. It’s packaged in a sleek silver can, with summery orange accents.
The headliner was The White Panda, a pair of mash-up DJ’s spinning totally revamped and revitalized chart toppers and crowd pleasers. It’s no wonder this duo has toured with the likes of Flo-Rida, Mike Posner, and Mac Miller. They’re amazing! Beach ball’s were being tossed around the packed dance floor and the crowd had their dancing shoes, and complimentary white Coors shades, on until after last call.
Social media played a large part in the night, with screens set up so that people could view a live Twitter stream! #CoorsLightIcedT was trending during the event, and @MolsonCoors couldn’t have been happier. The 2500+ people who turned up for the launch perfectly reflected the proposed demographic for this new product, and all had a chance to sample the goods. So many of them in fact, that the bars began to run out of Coors Light Iced T.