Bacardi Lucky 150

Yesterday was a big day for Bacardi Canada. The Red Door opened and the Lucky 150 contest went live on their brand spanking new website

What’s the contest, you might be asking? Well, in celebration of Bacardi’s 150th birthday, Bacardi, in association with Live Nation Ontario, is giving away 150 tickets to 75 winners across Canada. Not a bad haul, eh? Plus, shouldn’t WE be giving them the gifts? After all, it’s their birthday, not ours!

But, in the spirit of the Bacardi Party, the brand would rather give than receive, and bring all of their friends together for a remarkable set of experiences. That’s just the kinda rum that they are. There are over twenty concerts that are being contested out for, ranging from dance parties with Major Lazer and Girl Talk, to the hard rocking Black Keys. We are super excited about the contest and are itching to give these tickets away.

They conceived this excellent idea, and we executed it for them, creating a strategy and launching initiatives across web platforms, social media, and number of other outlets.

To enter, simply register at and head to the contest page. Look out for our team if you win, too. We’ll be hanging out with the Bacardi Bat Girls at all of the summer shows. Lucky us!



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