The Business of So-Me

I’m sure you’re sick of hearing that businesses big and small need to establish some sort of an online presence and take advantage of social media, blah blah blah.

Right. You get it. But for all this work you’re putting into social media for your blue-collar hardware shop, you’ve suddenly stopped to ask yourself, “What has social media done for me lately?”

But then you remember your friends’ girlfriend’s Facebook album “Cancun Spring Break 2012.” They had great weather….

Mexico aside, you’re finding that even though you spent that one Tuesday night in 2010 setting up the “Bill’s Hardware” Facebook page, and sent that tweet to Lady Gaga about your discounted drill bits, business still isn’t exactly flowing in. What gives?

Effectiveness in social media is not an overnight process; it takes time, patience, and smart work. Friday, the Globe and Mail published a list of five helpful tips for making the most of your social media efforts, and number one, “Listen before you talk,” is often where many go wrong.

Before you chime in on your business’s conversation, see what the social thermometer says. Do people like you? If so, how can you show that off and make sure they continue to do so. Do they hate you? How can you use the things they hate and turn it into a positive branding experience?  You must bring proper context your campaign. Lady Gaga does not want those drill bits.

The entire list can be read here.

We at P&F endorse these suggestions wholeheartedly, and actually have one of our own to add: Don’t stand in the lettuce.

Do you have any of your own tips? Drop us a line in the comments!


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