The Ads Of The Olympics
Four years ago, the (unemployed) world sat captivated in front of their flat-screens as Usain Bolt staked his claim for “fastest man alive,” LeBron James and Dwyane Wade built a friendship that would change the face of basketball, and Michael Phelps won a staggering eight gold medals without ever getting out of the pool.
While Beijing brought us some of the best of 2008, this Friday, the 2012 Summer Olympics kick off in London, and here at Pulp&Fiber, we’re looking forward to the same thing you are. No, not the remarkable athleticism. The remarkable commercials.
Sure, you can jump really high? That’s great for you. But sell me a luxury sedan that I probably don’t need and can’t afford, and I’ll be really impressed.
Without further adieu, we present the Best of the Beginning: The Olympics’ Top Commercials so far.
In third place, the winner of the bronze medal, is this ad from British Airways. The concept is immediately clear, and the execution is flawless. I have no idea, however, why the U.S. is the favorite in a luggage race. The luggage must be headed to Applebee’s.
In second place, being awarded the silver, also referred to as the so-close-yet-so-far medal, is this spot from Visa featuring none other than Usain Bolt. Both Bolt and another traveler lose their luggage upon arrival in London, and after making no attempt whatsoever to recover their lost bags, decide to race to the Olympic Village instead. So, much, fun.
Last and the opposite of least, the top dog; the big cheese; the gold-medal winner; and it comes courtesy of this Proctor and Gamble ad for “the best job in the world.” More like best ad in the world.
And you woke up this morning thinking commercials couldn’t make you cry. Seen any better ones? What are you most excited for these upcoming Olympics? Let us know!