“The Art of Soup”
It’s been 25 years since Andy Warhol died, and 50 years since he produced one of the most memorable examples of pop-art in history: Campbell’s Soup Cans.
Now, for the 50th anniversary of this seminal piece of art, Campbell’s is releasing limited edition cans featuring the very same labels that Warhol produced in 1962, only this time they are attached to cans of actual soup that will sell at Target for $0.75 a pop.
Warhol’s M.O. at the time of the Campbell’s Soup painting was to comment on mass production, and according to the Daily Mail, Campbell’s was rumoured to have threatened legal action – but all was remedied when, only two years later, the soup giant commissioned Warhol to paint a giant can of Campbell’s to be hung up in their boardroom.
Apparently Warhol loved the soup. Every day For 20 years, the artist reportedly ate Campbell’s soup for lunch. That couldn’t have been good for his sodium intake but it certainly helped to inspire one of his masterpieces, and now he is being honoured for it 50 years later.
The production of a limited edition label is always a good move for a company, especially when it features work by a famous artist. Not only does it make for great collector’s items, it also draws a lot of attention to the brand. Campbell’s received approval from the Andy Warhol Foundation, and the collectible cans will be for sale at Target this Sunday.