VELD x Bacardi

If for some weird reason you didn’t already know, VELD is Canada’s biggest electronic music festival, and it happened this past weekend.

Community, the agency arm of Pulp&Fiber, took up residence under the Bacardi tent, located just across the field from the main stage. Downsview Park is huge, but there was no trouble spotting the HQ, as it probably could have hosted a circus… And basically did!

Bartenders were slinging signature Bacardi drinks, including Ready-To-Drink Bacardi and Cola or Bacardi OakHeart and Cola, both served conveniently in a can. Additionally, they had some long time festival favorites like Bacardi Breezers and Rev coolers for the neon-clad crowd to enjoy. And who could forget the Bat Girls, who mingled with the party people and handed out goodies? Not us.

Though the weekend saw a few clouds and a little bit of rain, it didn’t stop the DJ’s from pumping out the hits and getting the masses going. In the Bacardi Tent, DJ Tommy Trash closed the party on Saturday, and England’s Gareth Emery skipped out on the Olympics to bring Sunday’s party to an epic end.

The main stage saw the likes of deadmau5, Avicii, Steve Aoki, Nicky Romero, and Toronto’s own Manzone and Strong – all the heaviest hitters in electronic music today. In celebration of their 150th birthday, we here at Community worked with Bacardi to send two lucky winners to the concert, with travel and accommodations provided.

The festival was organized by Ink Entertainment, a long-time client of Fiber Design – which means our amazing designers were fitted with the task of creating all of the branding for VELD, including the logo, posters, flyers, and web content. The branding looked amazing, and complemented the modern feel of the upbeat, super-tech festival perfectly. And if that wasn’t enough, during the festival, Bacardi Canada was trending nationally on Twitter. Now, that’s a birthday present!

Ever heard of F.O.M.O? It’s the “fear of missing out”. If you weren’t at the VELD festival last weekend, you’re likely suffering from F.O.M.O, and we feel sorry for you.

Very, very sorry.

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