Milwaukee’s Got The Most Wanted Website
If there’s one thing the average Joe knows about government websites, it’s that they’re basically the most boring, hard-to-navigate atrocities the world has ever known. Well, the police force in Milwaukee, Wisconsin has just taken the boring out of their website and injected it with more user-friendly material, and a fresh look that appeals to common citizens. This trailblazing move bodes well for the future of government websites, if they’re smart enough to follow suit. If there’s anything people want from their government, it’s transparency, and currently most government websites embody the bureaucracy that they’re notorious for.
According to ADWEEK, MilwaukeePoliceNews.com was created by ad agency Cramer-Krasselt and done pro bono. A smart move for the agency, seeing as the site is being lauded by ADWEEK. “It’s quite possibly the world’s best-looking police website,” says the magazine.
Chris Jacobs, Cramer-Krasselt’s creative director, said: “Truth is, 99 percent of government websites are no pleasure to visit or navigate, with key information scattered or buried. But Chief [Edward A.] Flynn gave us a rare opportunity: the chance to turn bureaucracy into a thing of beauty.” The site features police profiles, and a headline section that allows Milwaukee residents to get up-to-the-minute updates on police happenings in their city, all of which are easy to navigate – even for nosey old-timers who are looking to start new rumours.
Following the G20 summit, the Occupy Movement and the ensuing bad press for Toronto police, it might be a good idea for our city to try the same thing. After all, there’s not much that’s better for a city’s police force than having a meaningful and honest relationship with its population.