Vote or… Tweet?

The American election is fast approaching, and although we’re Canadians, and dang proud of it, it’s hard NOT to keep a close eye on things. Especially with social media shining such a bright light on the events leading up to the big reveal.

With only 25 days left to go, the campaign push is at its highest peak, which means that the so-me buzz has also reached a zenith. And, it’s said that social media is playing a very active role in determining how the election will turn out.

Why? explains:

1) The Evolution of Social Thinking
In 2008, social media was newer than new, and Obama was the only candidate to use this method of gaining new voters in the younger age demographic. But it’s not 2008 anymore, Facebook has jumped from 100 million to 800 million users, and people are sharing much more content and opinion now. President Obama’s social team is really going to have to dig for supporters now. Simply being on the platform and repeating positive affirmations is not going to work this time round. Young people are still unemployed. America is still in a rut. Although the U.S.A. has felt a surge of hope, not enough  has changed since 2008. People are plugged into this sentiment, so a fresh angle is needed, and a powerful one.

2. Foursquare Incentive Support
In 2008 Foursquare was but a twinkle in its founder’s eye. But the potential to use Foursquare to add real world incentives when campaigning is the real deal breaker. If candidates can harness the power of check-ins and badges, they may see a lot more support at rallies, from the younger generation. Link these real world check-ins with Twitter hashtags, and we could see powerful ideas syndicated at lighting speeds, from our good old friend – cloud sourcing.

3. Youtube Fueled Testimonials
You already know that nothing is as powerful as public sentiment. If a friend likes or does something, you are more likely to do it yourself. This concept acts on various levels. The 2012 candidates might prompt young supporters to record Youtube videos of themselves, their thoughts and why others should participate. These real world testimonials may be the hidden glue in an otherwise wayward social campaign.

[EDITOR’S NOTE: We at Pulp&Fiber really got a kick out of this one. Yikes!]

4. The QR Code Revival
Seeking a way to interact closely with their voters, candidates might rely on QR Codes connected to real world functionality, to send a message and prompt actions. These QR codes can help with a number of candidate problems, namely donations, endorsements and organizational ability. Look out world, here comes the age of the hidden message.

5. Mobile Tech Takes To The Sky
Politicians are realizing the need to reach the younger age demographic on their mobile phones. Not only is this a sure-fire way to get them involved, it reaches them on a uniquely personal level. Connecting their campaign on Facebook and updating fans, will result in mass smartphone syndication, along with thousands of new supporters. Mobile technology could be the reason one candidate wins, and the other doesn’t.


  • hersch

    Its a shame that people can post idiotic videos like that online. The girl who speaks about ROmney on her video is seriously insane…

  • Cory Lunn

    It’s great to see youth taking an interest in something so important. I guess social media was the missing piece.

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