Instagram In Jeopardy?
Last week, we talked about Instagram, what people like about it, what people don’t like about it, and how people like to use this thriving platform. We polled our team in an anonymous online survey to gather a sampling of data, and some of the dislikes we heard about included selfies, and the overuse of hashtags.
But everyone’s favourite photo sharing social network, Instagram, has updated their Privacy and Terms of Service via their blog.
Effective January 16th, 2013, Instagram user data will be available to it’s “Affiliates” i.e. Facebook, which likely means it will soon after be accessible to advertisers. While this is great news for advertising in the industry, it has caused many Instagram users to become wary of the social network. Time will tell if this billion-dollar acquisition will pay off vs. ad spend.
Potential frontrunners for Instagram are:
Pick, a photo sharing app considered the Instagram of Japan, which gives users the choice to use filters, in addition to icon stamps such has glasses, wigs, bowties, etc.
Hipstamatic, the predecessor to Instagram, which was a paid app with similar concept might make a resurgence if they play their privacy cards right.
Starmatic, Paris based version of Instagram, inspired by Kodak, offers a variety of filters and similar user experience, prompting you to “rediscover photography
We’ll be following closely but ultimately, only the best hybrid combination of user experience and advertising opportunities will survive and thrive.
Wanna know what people are saying? Here’s just a bit of the buzz filtering through Twitter today: