Applied Arts – Photography & Illustration Awards 2013

If you pick up a copy of the most recent Applied Arts Magazine, you’ll recognize something familiar, US! We won two awards in the Applied Arts Photography and Illustration Awards for Community’s branding.

applied arts magazine cover

About Our Design:

Illustration used in various launch materials for a new company division. The whimsical approach of the illustration helps to underscore the firm’s core values of innovation, ingenuity and imagination, while the individual elements of the image provide a visual summary of the newly expanded service offering.

Screen Shot 2013-05-03 at 4.39.43 PM

The idea behind the Community brand was collaboration, like minded people, and our open source process.  It’s important for us as an agency to nurture and embrace concepts as well as the brands we work with. We really wanted to promote the neighbourhood we’re in (Queen West!), as well as the community, and city as a whole. Our goal is to encourage our clients, friends, and the entire team to be part of our COMMUNITY.

Screen Shot 2013-05-03 at 4.30.47 PM

The breakdown of  our logo on each line means ‘together’. That inspiration was a big part of the brand concept and design. We brought Ani Castillo on board to interpret this idea and have characters interacting with the letters as if they were a monument, to develop a imaginary community around the letters (literally) and the concept (figuratively).

Visit thecommunity.ca  to see the characters move as you scroll!

Studio: Community
Website: thecommunity.ca
Creative Direction: Art Mandalas
Art Direction: Justin Adam
Illustration: Ani Castillo

 

 

Sorry, no posts matched your criteria.