Adland Captivated by Cannes
While the divide amongst creative and clients about the benefit of racking up awards for an agency is still up for debate, the media and ad world continue to be captivated by the annual International Festival of Creativity festival AKA Cannes (Lions).
The Ad world is Cannes centric this week as the festival celebrates its 60th year as an authority on the advertising community. Six Canadians have been named to juries from various agencies and their judgment of numerous campaigns is about to culminate as the awards ceremonies roll out:
- Monday 17 June 2013, 19:30: Creative Effectiveness, Promo & Activation, PR and Direct Lions Awards; Cannes Chimera Winners
- Tuesday 18 June 2013, 19:00: Media, Mobile, Innovation and Outdoor Lions Awards; Media Agency of the Year; Cannes Chimera Winners
- Wednesday 19 June 2013, 19:30: Press, Design, Radio and Cyber Lions Awards; Media Person of the Year; Cannes Chimera Winners
- Saturday 22 June 2013, 19:00: Film, Film Craft, Branded Content & Entertainment, and Titanium and Integrated Lions Awards; Palme d’Or; Creative Marketer of the Year; Independent Agency of the Year; Grand Prix for Good; Lion of St. Mark; Holding Company of the Year; Network of the Year; Agency of the Year; Cannes Chimera Winners
Canada ranks 8th out of the 92 counties that participate for entering the most work in Cannes which denotes the high impact relevancy of the awards within the Canadian advertising community.
As of today, Canadian agencies earned 20+ shortlist mentions in the categories of Outdoor, Media, Press, Promo & Activation, PR and Direct, Mobile and Innovation, a pretty varied range showcasing Canadian talent. For the latest news you can follow the Cannes Lions Twitter feed.
Whether your agency was shortlisted, won, lost, or didn’t participate at all, is totally relative to your perspective on the meaning of the competition. Awards are certainly one way to measure the quality of work but there is also the old client favorite benchmark of ROI.
What’s your take on award winning agencies?