If you ever crave a big, floppy, sloppy hamburger that has the circumference as a laser disc, head over to ‘Fries King’, the home of the Whopper! Burger King has pretended to change the name of their restaurants over its social media platforms as a PR stunt to promote some new ‘fry-centric’ menu items.As much as it has gotten people talking, most of the conversation comes out of confusion as to why they would ACTUALLY do this.
Is this a case of over estimating the intelligence of the masses, or, is it actually just a weird, confusing campaign to begin with?
We think they might have missed the mark slightly with this one, and decided to point out a couple other brands that might have made a wrong turn during their brainstorming sessions.
- Earlier this year marked the 12th anniversary of the September 11 attacks on the World Trade Center buildings. Most brands choose not to participate in these online conversations, out of fear of coming off as insensitive, and having their messages being misinterpreted as an attempt to sell product. Samsung missed the memo when they posted their remembrance image on Facebook and Twitter.
- The early to mid 2000s saw a lot of ‘cool’ and ‘hip’ rock and roll bands using a noun prefaced with ‘The’ ie The Strokes, The Hives, etc. Now, what about when a brand like Radio Shack turns into ‘The Shack’, and Pizza Hut turns into ‘The Hut’? Not so cool. These rebrands didn’t stand the test of time.
- In 2001, IBM launched a guerilla marketing campaign to promote their Linux Operating System. For this campaign, they spray painted the logo on street corners of a bunch of major cities. This campaign back fired when the company had to pay $120,000.00 in fines to San Francisco and Chicago.
- To end this Friday on a high note, I would like to point out my favourite rebrand/PR stunts I’ve ever seen. To promote the Simpson’s movie that hit theatres in 2007, some select 7-11 locations were turned into real life Kwik E Marts, and all 7-11s carried food items from the television show, including turning their Slurpee machines into Squishee machines. Bravo 7-11.
Have one to share? Link us in the comments or send a tweet to @CommunityAgency. Happy Friday!