The ONEXONE Million Meals Movement is a community-based initiative created by ONEXONE to help fight hunger in North America with the goal to pack one million meals for children in need throughout Canada and the United States.  This movement kicks off on May 23rd where meals will be packed in Toronto and Montreal.

Community Agency developed the logo, messaging, microsite and teaser flyer for Million Meals to help promote the campaign and provide information on how to volunteer for ONEXONE.  The microsite launched last week.

A May 23^rd concert at Sony Centre in Toronto will showcase musicians aligned with ONEXONE’s mission including Simple Plan, Kardinal Offishall, Magic! and Alyssa Reid.  Volunteers can sign up on the website to help pack meals with the artists, load trucks and help organize volunteers.  Unless you’re volunteering, a ticket purchase to the concert is required.  General access tickets will be available soon.  All proceeds benefit ONEXONE and Simple Plan Foundation.

We are very proud to be on board with this project as it raises awareness on a great cause that will help many kids in unfortunate circumstances survive and ultimately gain an overall better lifestyle.  Follow the Movement on Twitter #OXOMillionMeals, and follow OneXOne on Twitter, Facebook and YouTube for more information.