Volunteering for Million Meals Movement
Here at Community, we love to take part in our local neighbourhood causes and cultivate the culture around us. Community was extremely honoured to be the creative sponsor for the Million Meals Movement presented by OneXOne. The organization is instrumental in the fight against hunger in North America. Our agency had the opportunity to develop the Million Meals Movement logo & campaign messaging as well as the microsite and teaser flyer for Million Meals campaign which acted as the hub to facilitate volunteer and donation information across Canada.
This past Friday, Community & Pulp & Fiber staffers ubered over to Koolhaus to pack meals with many other volunteers & Canadian celebs such as Kardinal Offishall, Stacey McKenzie and Simple Plan. The team worked primarily as packers, assembling donations for individual meals to be distributed through out the GTA. The organizations’ goal is to pack one million meals for children in need throughout Canada and the United States. Our team had a great time helping out the community at large.
Over 5,000+ mentions of the hashtag #OXOMILLIONMEALS were documented over social media & the hashtag earned over 42.8 million estimated impressions. If you would like to support the GTA Community, donate to this worthy cause online click here.