Viva Festival Libre!

This weekend we took a little vacation, and without waiting in line at the airport, we found ourselves transported to a little copy of Cuba. The first ever Festival Libre kicked off this weekend in Toronto’s Distillery District as BACARDI rolled out their #TruePassion for rum down to Toronto’s historical site for the three-day event, transforming the space into Canada’s largest outdoor patio.


Complete with Salsa dancing, Latino music, Hand-rolled Cuban cigars and of course a couple of BACARDI rum cocktails – fans in Toronto were treated to a celebration of ‘rum culture.’ Which, roughly translated – is an awesome party with a very relaxing vibe.


The main stage setup on Distillery’s biggest street featured some amazing Cuban inspired acts, keeping the crowd very Havana, as groups spontaneously moved to the front to dance to the soothing songs. Later in the evening, a great change of pace featured hip-hop trio Ain’t No Love and Latin music sensation Henry Flow who brought the crowd to life with more energetic performances.



When not enjoying the sounds of the stage, many fans found their way to the BACARDI Rum Garden, where there was plenty of room to sit back and enjoy your cocktail, while sampling some of the delicious Cuban inspired food offered throughout the event.


Personal favourite – couldn’t say no to a second round of Churros.


The event was a huge success, as the Distillery District filled up for three days worth of the festival and the weather proved to be an excellent treat for the weekend. On social media #FestivalLibre generated 2.6 million estimated impressions, bringing the fun to those across Canada.


As fans have already asked about next year, we already can’t wait to see Festival Libre as an annual summer hit. What was your Festival Libre fave?


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