There’s a new kid on social media block: say hello to Ello. Ello is a “simple, beautiful, and ad-free social network created by a small group of artists and designers” which was originally created as a private network but, due to popularity, is now opening up to the public. They like to harp on that fact that they will never run ads or sell your information to third parties – a real differentiator in comparison to other major social networks like Facebook and Twitter – which may be why it’s being nicknamed the “Anti-Facebook”.
After seeing it pop up on my Facebook timeline and in my Twitter feed via several social media savvy folks, I decided to sign up through a friend’s referral. Ello is currently in beta, so for the time being, eager Internetites will need to request an account and wait or be referred – according to Ello’s founder, they are receiving over 4,000 requests per hour. Holy mackerel.
Ello says they are rolling out new features “daily” so what you’re seeing below is pretty bare bones, but it seems to feel a bit like Facebook meets Tumblr but with super stripped down functionality complemented by minimal, flat design. They have a list of current features (the most basic of basics, really, like commenting, @ tagging, a user directory, etc.) along with a list of ‘coming soon’ features, which include Android and iOS apps, video integration, and private messaging. Here’s a peek at what Ello looks like in its infancy: