Schwarzkopf Professional Essential Looks 2015
This week Schwarzkopf Professional Canada launched their 2015 Essential Looks showcase in Calgary revealing their modern collection of hair trends. Held at the Westin Hotel, over 750+ professional salon owners and hair stylists came together to celebrate the new Essential Looks collections.
Essential Looks were created by the Schwarzkopf Professional team: Paul Pereira, Michele Oliver, Jean, Kathy Simon, Jean Sébastien Lacombe, Rossa Jurenas and Damien Carney.
Community was honoured to join the the Schwarzkopf Professional team for the second year in a row to promote their Essential Looks collection. Their first venture, #EL2014, included live community management, social media walls, a social media photo booth and a social media gifting suite. In 2015, the Community social team provided live social media coverage and much more. No stranger to digital innovation, the event provided #EL2015 guests a memorable experience with a slow-motion video booth which provided participants with a unique piece of content to share on their social media accounts.
An Instaprint station encouraged guests to to post their content with the #EL2015 branded hashtag to receive premium print outs of their content at the event.
User generated content was sourced from Twitter and Instagram via the event hashtag #EL2015 and displayed across social media feeds through out the events. This encouraged social sharing of the event and expanded the event’s digital footprint.
#EL2015 was a huge hit both offline and online.
— Schwarzkopf Pro (@SKPprofessional) April 13, 2015