Teens a Powerful Force in Mobile App Use

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Teens are highly regarded by marketers and advertisers for their disposable income and potential lifelong brand loyalty, thus making them one of the most powerful consumer markets. Teen use of mobiles and tablets is growing significantly year over year.  Today 68% of teens use mobile devices to access the internet. A recent report conducted by GlobalWebIndex assessed the most […]

Make Way for Mobile Marketing

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It is estimated that by 2015, 33.6 billion dollars will be spent on mobile ads, nearly 4x the $8.4 billion invested in 2012. To be clear, this is money invested in mobile display ads, NOT mobile apps. Harvard Business Review research says that mobile display ads can positively impact utilitarian and “high involvement” products by providing […]

Getting Fit with Social

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The sun is shining, the birds chirp, you feel a constant pull to get outside and appreciate the warm weather. It’s the ultimate sign summer has arrived. For many people this also rallies a desire to be more active. It’s no surprise to us then, that many smart and innovative marketing campaigns from fitness brands […]

Live from your Smartphone App…it’s Saturday Night Live!

The natural evolution of entertainment is to become increasingly immersive. During the digital revolution, we have seen more media companies embrace digital technologies to create multi-screen experiences in order to cater to the ever growing consumer market that is Gen Z .  The film and TV industry has leveraged digital solutions to pre-launch promotional tactics of the […]

What does it mean to be Digital?

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I will admit that even when I was thinking about writing this I already knew this would be a contentious topic – but then again that’s the whole point of writing non? 😉 So let’s skip to the point here: What does it mean to be Digital in this day and age? I see a […]