The Pulp&Fiber Blog, otherwise known as The Thread, is the voice of our agency and our studio. Edited by Community Manager Daniella Gullo, P+F expresses the opinions of our Agency, while Fiber explores trends that effect our design studio. The staff have their voices heard through our “Staff Speaks” category. We’re a full service Toronto based advertising and design boutique that transforms innovation into motivation. All 5 of the companies living under the Pulp&Fiber umbrella are threaded together by one common element…creativity. For over a decade, Pulp&Fiber has been working with some truly remarkable entrepreneurs, businesses and retailers who share our vision of taking that creativity to the limit.Made up of industry experts, Pulp&Fiber implements creative substance in all brand strategies, from name development and logo creation, to print production and execution. Our Agency and Studio Authors and Editor discuss trends and projects about all of these topics and more, while also providing you with a look into an agency/studio environment.