Wieden + Kennedy has released the newest “Smell Better Than Yourself” ad for Old Spice. Thus far, the campaign features two 30-second and two 15-second television commercials, as well as a print campaign which demonstrates the intense “transformational” powers of Old Spice’s Red Zone scent line. “Scent plays a significant role in how guys view [...]

More and more companies have been jumping head first into the Social Media pond without a clearly defined social media strategy. Unfortunately, this opens the door for a potential social media crisis. Because social media is a dynamic cross breed of both Marketing and Public Relations, it’s important to set ground rules for engagement, as [...]

The Italian clothing company Benetton launched a campaign yesterday named ‘Unhate’ in which leaders from opposite sides of the political and religious divide have been photo shopped into kissing each other.  Benetton is a global brand that is well known for launching shock ads to create a buzz. One of the images that was planned [...]

We take birthdays pretty seriously in this office, and its become a routine of sorts: The birthday boy or girl dons an incredibly embarrassing “Cake Hat” while we get our sugar fixes via cupcakes and Red Bull. And as the staff gets bigger and bigger birthdays begin to come along at a higher frequency….which brings [...]

One of Italy’s most abundant autumn offerings, the castagne is just one of three varieties of sweet chestnuts found along country roads and mountainous regions of Europe. In North American homes of European descent, castagne are most commonly roasted and served after a large holiday meal, and are accompanied by espresso, desserts, Grappa and embarrassing [...]