• robert_l_peters_applied_arts

    Pulp&FIber Wins A 2012 Applied Arts Design Award!

    Thursday, May 17, 2012

    It’s with great pleasure that we announce our receipt of a highly coveted award. Our materials for Model Suites were selected as a winning entry for the 2012 s! We spent a significant amount of time at the open of 2012 selecting and submitting key projects that met a level of excellence which we deemed [...]

    Read More
  • Screen Shot 2012-05-17 at 5.19.31 PM

    Brand Voice 101

    Thursday, May 17, 2012

    A voice. Every brand needs one. This concept is like a dead horse, one that’s now been beaten so badly we need dental records to identify it. We talk about brand voices all the time, constantly pushing the idea that a voice is essential to any marketing initiative.  Voice this. Voice that. But, what’s a [...]

    Read More
  • Screen Shot 2012-05-16 at 1.16.55 PM

    When To Delete A Tweet

    Wednesday, May 16, 2012

    You know that old saying? If you have nothing nice to say, don’t say anything at all? Well, ever since the dawn of Twitter, this adage has taken a bit of a beating. People tweet whatever’s on their mind, at any given time, every hour of the day. This has had both a positive and [...]

    Read More
  • Screen Shot 2012-05-15 at 10.42.37 AM

    Social Media Addictions

    Tuesday, May 15, 2012

    Hello, my name is Daniella Gullo, and I’m a social media addict. It began innocently enough.  I started with a Hotmail account. Everyone was doing it. After all, it was the 90’s. Then, I got ICQ, followed by a MySpace account, and then MSN Messenger.  Not too long after that, I joined Facebook, followed by [...]

    Read More
  • Screen Shot 2012-05-14 at 2.02.58 PM

    The Truth Hurts

    Monday, May 14, 2012

      “Every time I see an example of corporate happiness I can only see the reality of life. I can’t help myself anymore. I can’t stop rearranging their copy,” says one of the creators of Depressed Copywriter, a new blog making waves in the ad world. The site has caught the eye of both advertisers [...]

    Read More

a-day-in-the-internet-A
Mar
7

24 Hours On The Internet

The internet is a big place. One third of the world’s population can stay connected, at any time of day or night, from any corner of the globe. As internet becomes even more accessible, and affordable, we have all become travelers on this information super highway that knows no bounds. The old phrase “sharing is [...]

Read More
ol'Greg
Mar
6

Pulp&Fiber’s Night Out

Look up. Wayyy up. Tucked away in a VIP box, suspended at what felt like one million feet above ground, the Pulp&Fiber team drank beer and ate hotdogs while another team, The Toronto Raptors, took on The Orlando Magic. Although the Raptors let us down, losing 88 to 92, we still managed to have a [...]

Read More
videoadfd285153e1
Mar
5

Why Do Videos Go Viral?

Kevin Allocca, Trends Manager at YouTube, hosts a TED Talk about why video’s go viral. A hilarious look into a few of the most viewed video’s of 2010/2011, and how influencers impacted their global reach.

Read More
forecast
Feb
28

Location-Based Marketing

Ah, FourSquare. That all too entertaining phone app that allows us to keep up with friends, discover what’s nearby and unlock rewards as we go. The platform is growing at a rapid pace. FourSquare currently has 15 million users and more than 1.5 billion check-ins. More than 5 million people are “checking in” each day, [...]

Read More
84th Annual Academy Awards - Show
Feb
27

#OSCARS2012 on Twitter

It’s hard to remember a time when Twitter didn’t exist. Without it, how were we ever able to broadcast quippy insights on relatively insignificant things? Where could we vent our frustrations about shoddy telecom services? Untimely pizza delivery? Even, you know, global politics? How, before Twitter, could we express our crippling “Rose Ceremony” anxieties during [...]

Read More