Brand Voice 101
A voice. Every brand needs one. This concept is like a dead horse, one that’s now been beaten so badly we need dental records to identify it. We talk about brand voices all the time, constantly pushing the idea that a voice is essential to any marketing initiative. Voice this. Voice that. But, what’s a [...]
Top Advertising Taglines of All Time
Got milk? It’s short. It’s simple. It’s grammatically incorrect. But it works! This popular tagline is just one of the many catchy phrases that act as anchors for campaigns. Taglines are to print as jingles are to television. They get stuck in your head and you unintentionally associate the grouping of words with the brand. [...]
And Now A Word From An Intern…
After getting wind of my struggle to break into the working world, my former boss flipped through her digital rolodex (a.k.a. iPhone contact list) in search of someone who might be able to help in my job search. That’s when she found a contact for P&F’s Marketing and Sales Director, Jesse Carere. She felt as [...]
Facial Recognition in The Ad World
Facial recognition software has long been (well, since its conception) the source of much contention in the technology world. Especially when used in advertising. Without a 100% accuracy rate, how can any company rely on this newfangled tech-trick to make a statement? Despite the inherent kinks that this type of software would present in the [...]
Animal House: Pets In Advertising
Every good advertiser knows that in order to make an impact, you’ve got to aim for the heart, shoot to kill. Of late, some of the most successful campaigns have been designed to either get the consumer laughing ‘til they cry, or get them crying ‘til their mascara runs. Separate ends of the spectrum, sure. [...]
Romance and Infographs
Here at Pulp&Fiber, we talk a lot about infographics. What’s an infographic, you ask? Like, aside from being just a super snazzy portmanteau? (You know, a word + word = a new word?) Well, allow us to educate you you. An infographic, more or less, is a collection of images, charts, visualizations, and text that [...]
First Impressions On Brandmarks
Kid’s today. Am I right? It used to be about picture books and stickball. Today, it’s about Kindles and Wii Sports. A cookie isn’t good enough. It’s got to be Chips Ahoy. And don’t even think about serving a child chicken strips. If the word “chicken” isn’t started with the letters “Mc”, and followed by [...]
Herbie Fund’s Walk For The Children
As an agency that is continuously growing, we feel its important to utilize our resources and get involved with various charitable organizations. So when The Herbie Fund got in touch with us through Sick Kids Hospital about donating a branding package for their inaugural Walk For The Children, we were more than thrilled to get [...]
Discover Your Drambuie Side
I’m no stranger to The Drake Hotel. My first downtown living experience was spent living across the street from it, and while I lacked a terrace or an air conditioner, The Drake Hotel offered a retro retreat from my stuffy apartment, mere steps away from my door. The Drake quickly became my neighbourhood watering hole; [...]
Ecohols by Jorn
Life was once so easy, wasn’t it? Gone are the days of recess, dodge ball and washing down a PB&J lunch with 2% Milk. So it was quite the surprise and moment of nostalgia when our eyes landed on this: Alcoholic milk cartons designed by Artist Jorn for brands like Absolut Vodka, Jack Daniel’s and [...]
