Coors Light Iced-T Launch
As the temperature rises to above 20 this week, most of us can’t help but long to be sitting on a patio sipping a cold drink. As others bask in the unusually warm weather for mid-March, the good folks at Molson and we here at P&F have been hard at work, strategically planning one of [...]
Facial Recognition in The Ad World
Facial recognition software has long been (well, since its conception) the source of much contention in the technology world. Especially when used in advertising. Without a 100% accuracy rate, how can any company rely on this newfangled tech-trick to make a statement? Despite the inherent kinks that this type of software would present in the [...]
Deadmau5 Reveals New Live Show Mau5cube at Lollapalooza
140 of the most buzz worthy bands and performers gathered in Chicago Illinois’ Grant Park this past weekend to play to thousands of festivalgoers at Lollapalooza. Now in its 20th year, Lolla has unarguably joined the ranks of other outrageous festivals such as Bonnaroo and Coachella, delivering solid entertainment over the course of three days. [...]
The Ballroom Branding and Design
Design Edge Canada has done an article on Pulp&Fiber regarding the design and branding of The Ballroom (a Toronto bowling alley and sports bar), which is scheduled to open January. Read the full article at: http://www.designedgecanada.com/news/2010/20101126787.shtml
Drambuie Den Experiential Event
The Ideal Recipe. With the new mix of Pulp&Fiber’s refreshing take on creativity and Drambuie Den’s aim to reintroduce its new, clear packaging, the blend of the two make for an exciting and essential partnership. Pulp&Fiber admired Drambuie Den’s current brand but wanted to kick it up a couple of notches. With its reinvented packaging, [...]
The Colors of the Web’s Superbrands [INFOGRAPHIC]
What colors do the web’s most powerful brands use to distinguish themselves from others? The folks from COLOURlovers decided to find out, producing the infographic below as the result. As it turns out, web brands love color. Only a few of them are predominantly grey or black and white. The most popular color is blue [...]
Customer-Generated Branding sees spike in sales
Packaging Designed by Customers A Dog’s Life founder Todd Thedinga puts photos of customers’ pets on his product packaging. “Help me get on some dog treats,” read the entreaty onTwitter. The author promised “puppy kisses” in exchange for votes. The Twitter account belongs to Phineas, a Shiba Inu puppy. In March, Phineas’s owners, Sal and Noelle [...]
