Coors Light Iced-T Launch
As the temperature rises to above 20 this week, most of us can’t help but long to be sitting on a patio sipping a cold drink. As others bask in the unusually warm weather for mid-March, the good folks at Molson and we here at P&F have been hard at work, strategically planning one of [...]
Pulp&Fiber’s Night Out
Look up. Wayyy up. Tucked away in a VIP box, suspended at what felt like one million feet above ground, the Pulp&Fiber team drank beer and ate hotdogs while another team, The Toronto Raptors, took on The Orlando Magic. Although the Raptors let us down, losing 88 to 92, we still managed to have a [...]
Pulp&Fiber Pinning On Pinterest
By now, it should be painfully obvious that any business with an e-commerce platform should be pinning on Pinterest. The user-friendly digital scrap booking site allows users to grab and save images from across the web, and has quickly become a growing source for online referrals. But with 11.7 million unique visitors in the [...]
Red Bull Crashed Ice Hits YouTube
If you visit YouTube today you’ll notice Red Bull has taken over the masthead of the site to promote the Red Bull Crashed Ice Championships draft. Designed by Fiber Design, and executed by P+F, the flash banner ad features a promotional video aimed at drafting athletes to participate in the World Championships. Check out the video below to [...]
Bacardi Club Social: Bringing Friends Together Across Canada
I’ve been traveling across Canada with Bacardi for the past few months as their Account Executive. P+F developed a campaign to bring people together in a social setting – or IRL as we say in the twitterverse – and as the Bacardi Account Executive, I am responsible for executing and managing the concept and design [...]
Dermablend’s Insane New Ad Featuring Rick Genest aka “Zombie Boy”
Many of us have tattoos, but our markings probably pale in comparison to the full body of ink on Rick Genest, the famously inked up dude from the Lady Gaga music video. In these video’s below Genest has his tats covered up using a concealer product from Dermablend, and truth be told, under all that [...]
Fiber’s Freaky Flyers
We absolutely LOVE designing flyers for Halloween. Our clients throw some of the biggest parties of the year on Halloween weekend, so we always have a multitude of great projects to work on. As designers its great to feel like we have some creative control and the ability to shock and horrify the audience with [...]
Pulp & Fiber: Yesterday, Today and Tomorrow
Pulp and Fiber, better known as Pulp & Fiber, is a Creative Agency that came to fruition 11 years ago. Since then we have been fortunate enough to build strong relationships and work with some of the most impressive businesses and entrepreneurs in Toronto and the GTA. The name has become synonymous with luxury printing [...]
Festivals, Concerts and Wakestock – OH MY!
Toronto International Film Festival is just around the corner, and every Torontonian knows that TIFF is the ultimate sign that the summer season has come to a close. However, we still have 4 weekends left in what’s been a beautiful summer, and the city has much to offer in the excitement department. It all starts [...]
Pulp&Fiber Plan of Attack: Long Weekend Edition
With the long weekend upon us, Torontonians will either flee the city for some cottage quiet time or ask themselves the question “what to do this weekend?” For those of us who forego the option of laying lakeside for a more musical approach to the long weekend, Pulp&Fiber has pieced together a plan of attack [...]
