Top Four Best of Moments for SXSW Interactive Festival

South by Southwest 2014

  South by Southwest Festival (SXSW) kicked off last Friday in Austin, Texas and runs until March 16th, 2014. The festival focuses on and showcase up and coming Film, Music and Interactive trends. SXSW is music’s leading industry event. The festival allows participants to experience what the future of music has in store for it’s […]

This Ad Stinks


We mean this in a totally complimentary way: This ad stinks. A brand new campaign from Listerine, four out of five dentists’ favorite adult beverage, is capturing the world’s attention, as well as its dollars, with a promotion that smells a little funky. J. Walter Thompson, the agency responsible for the Smarties commercial that had […]

SXSW: Social Media Mania


On Friday, March 9th, tens of thousands flocked to Texas to take part in South by Southwest. The nine-day festival, celebrating music, film and interactive technologies, takes place annually, and has been running for nearly twenty-five years. Although the music is often considered to be the central attraction, we at P&F are particularly interested in […]