How SEO Can Help
You have spent hours ideating and designing a website that fits your business, one that will provide consumers with insight into your company as they click through and explore the products or services that you offer. The problem? They’re not actually clicking through your site, because your site is virtually impossible to find! Why? Because [...]
Goodbye, Diane!
“It is with bittersweet feelings that after a year and a half at Pulp&Fiber, I have decided to pursue a new adventure in Vancouver. Pulp&Fiber has been an incredible company to work for. Tight knit, just like a second family. And although I am walking away, I will take with me an invaluable learning experience. [...]
Love Your Planet. Love These Ads.
April 22, 1970, marks the first year of Earth Day. The genesis of the holiday is credited to Gaylord Nelson, a US Senator from Wisconsin and Harvard graduate. He was a passionate environmentalist who initiated the day after witnessing the massive oil spill in Santa Barbara, California, in 1969. The first Earth Day was celebrated [...]
Famous Face = Ad Space
In the hilarious new Bavaria beer commercial, promoting their non-alcoholic product, Charlie Sheen announces his comeback, post-rehab. In this commercial, he expertly pokes fun at his darker days. This commercial is both clever and super charming. In fact, it kind of makes you forget why you ever hated this #winning loser in the first place. [...]
Stripping & Social Media
Mashable.com took a look at an ad campaign that was launched by Stüssy, a sportswear company, and created by an Amsterdam based advertising company. The campaign aims to encourage the brand’s fans to click “Like” on their Facebook page and take a look at their Spring/Summer 2012 line. Stüssy has notified their audience that they [...]
Top Advertising Taglines of All Time
Got milk? It’s short. It’s simple. It’s grammatically incorrect. But it works! This popular tagline is just one of the many catchy phrases that act as anchors for campaigns. Taglines are to print as jingles are to television. They get stuck in your head and you unintentionally associate the grouping of words with the brand. [...]
“The Virus” Virus
A Brazilian radio station, Mix FM, has taken the term “going viral” to a whole new level by releasing their own form of a virus on Facebook. The video campaign was based around the growing number of HIV cases in Brazil, seeking to educate teens about safe sex practises and the realities of unprotected sex. [...]
And Now A Word From An Intern…
After getting wind of my struggle to break into the working world, my former boss flipped through her digital rolodex (a.k.a. iPhone contact list) in search of someone who might be able to help in my job search. That’s when she found a contact for P&F’s Marketing and Sales Director, Jesse Carere. She felt as [...]
“#Winning” With Memes
What do Charlie Sheen, that Kony 2012 video, and a double rainbow all have in common? At a first glance – not a thing. One celebrity’s harebrained hashtags, a truly awe inspiring video, and a meteorological phenomenon (x2!!) draw few obvious parallels. Well, except for the fact that they are all examples of Internet memes. [...]
Facial Recognition in The Ad World
Facial recognition software has long been (well, since its conception) the source of much contention in the technology world. Especially when used in advertising. Without a 100% accuracy rate, how can any company rely on this newfangled tech-trick to make a statement? Despite the inherent kinks that this type of software would present in the [...]
