Stripping & Social Media

stussy-strip-for-likes took a look at an ad campaign that was launched by Stüssy, a sportswear company, and created by an Amsterdam based advertising company. The campaign aims to encourage the brand’s fans to click “Like” on their Facebook page and take a look at their Spring/Summer 2012 line. Stüssy has notified their audience that they […]

Top Advertising Taglines of All Time


Got milk? It’s short. It’s simple. It’s grammatically incorrect. But it works! This popular tagline is just one of the many catchy phrases that act as anchors for campaigns. Taglines are to print as jingles are to television. They get stuck in your head and you unintentionally associate the grouping of words with the brand. […]

“The Virus” Virus


A Brazilian radio station, Mix FM, has taken the term “going viral” to a whole new level by releasing their own form of a virus on Facebook. The video campaign was based around the growing number of HIV cases in Brazil, seeking to educate teens about safe sex practises and the realities of unprotected sex. […]

And Now A Word From An Intern…

Screen Shot 2012-03-23 at 1.41.39 PM

After getting wind of my struggle to break into the working world, my former boss flipped through her digital rolodex (a.k.a. iPhone contact list) in search of someone who might be able to help in my job search. That’s when she found a contact for P&F’s Marketing and Sales Director, Jesse Carere. She felt as […]

“#Winning” With Memes

Screen Shot 2012-03-22 at 2.37.48 PM

What do Charlie Sheen, that Kony 2012 video, and a double rainbow all have in common? At a first glance – not a thing. One celebrity’s harebrained hashtags, a truly awe inspiring video, and a meteorological phenomenon (x2!!) draw few obvious parallels. Well, except for the fact that they are all examples of Internet memes. […]