How SEO Can Help
You have spent hours ideating and designing a website that fits your business, one that will provide consumers with insight into your company as they click through and explore the products or services that you offer. The problem? They’re not actually clicking through your site, because your site is virtually impossible to find! Why? Because [...]
Agency Life
The television lies. Agency life is nothing like Mad Men makes it out to be. There are no Don Draper’s in this office. Drinking at 10 AM is frowned upon, and smoking inside is strictly prohibited. We don’t have secretaries, we have administrative superstars. We don’t wear three-piece suits, we wear jeans and t-shirts. When [...]
Spring Fever At P+F
Look, Toronto! The migrating birds (and The Blue Jays) are back! That’s right. Spring has sprung. Well, it’s officially been Spring for a few weeks now, but it’s finally starting to feel like it. I mean, the sun is practically pouring through our office windows! This weekend, Torontonians will surely be dusting off their patio [...]
Do Pets Boost Office Morale?
(she looks scared, but this is her happy face) It’s my birthday, and I’ll beg if I want to. For weeks, no, MONTHS, I have been desperately appealing to make Pulp&Fiber into a pet friendly environment. I am the mother, er, owner, of two wonderful canines, and can appreciate the presence of a four-legged friend, [...]
Pulp&Fiber’s Night Out
Look up. Wayyy up. Tucked away in a VIP box, suspended at what felt like one million feet above ground, the Pulp&Fiber team drank beer and ate hotdogs while another team, The Toronto Raptors, took on The Orlando Magic. Although the Raptors let us down, losing 88 to 92, we still managed to have a [...]
Animal House: Pets In Advertising
Every good advertiser knows that in order to make an impact, you’ve got to aim for the heart, shoot to kill. Of late, some of the most successful campaigns have been designed to either get the consumer laughing ‘til they cry, or get them crying ‘til their mascara runs. Separate ends of the spectrum, sure. [...]
Bacardi Celebrates 150th Birthday
Wooden crates stacked to the ceilings, with barrels tucked deep into dimly lit corners. A suit, a pocket square, and a fedora for every man, and a man for every woman. And each woman? Clad perfectly in fringe and feathers. They swing and sway in time with the music, a chorus of piano, trumpet and [...]
Red Bull Crashed Ice Hits YouTube
If you visit YouTube today you’ll notice Red Bull has taken over the masthead of the site to promote the Red Bull Crashed Ice Championships draft. Designed by Fiber Design, and executed by P+F, the flash banner ad features a promotional video aimed at drafting athletes to participate in the World Championships. Check out the video below to [...]
Bacardi Club Social: Bringing Friends Together Across Canada
I’ve been traveling across Canada with Bacardi for the past few months as their Account Executive. P+F developed a campaign to bring people together in a social setting – or IRL as we say in the twitterverse – and as the Bacardi Account Executive, I am responsible for executing and managing the concept and design [...]
Pulp&Fiber Presents Film Fashion F1
Film Fashion F1 is an experiential event that was launched by P+F and ViaGP in the fall of 2009. Since it’s inception we have gone on to produce 4 more events that fuse together the style and culture of film and fashion, with the exhilarating energy of Formula 1. Offering more than a red carpet [...]
