How SEO Can Help
You have spent hours ideating and designing a website that fits your business, one that will provide consumers with insight into your company as they click through and explore the products or services that you offer. The problem? They’re not actually clicking through your site, because your site is virtually impossible to find! Why? Because [...]
Intern’s Corner: Kiosha Murdock
WARNING TO INTERNS AROUND THE WORLD: This post will make you jealous. It feels like just yesterday I was sitting in the boardroom having my very first interview at P&F. I was certain that my nerves had gotten the best of me, and that I had ruined my shot at working at the coolest, trendiest [...]
Best Five Print Ads… Ever
If we live and breathe, if we walk around, watch TV, or movies, listen to the radio, or read magazines, then we are consumers. Whether we’d like to think so or not. It’s said that we are exposed to an average of 5000 ads a day. Crazy, no? This number increases almost every year. And [...]
Do Pets Boost Office Morale?
(she looks scared, but this is her happy face) It’s my birthday, and I’ll beg if I want to. For weeks, no, MONTHS, I have been desperately appealing to make Pulp&Fiber into a pet friendly environment. I am the mother, er, owner, of two wonderful canines, and can appreciate the presence of a four-legged friend, [...]
Pulp&Fiber’s Night Out
Look up. Wayyy up. Tucked away in a VIP box, suspended at what felt like one million feet above ground, the Pulp&Fiber team drank beer and ate hotdogs while another team, The Toronto Raptors, took on The Orlando Magic. Although the Raptors let us down, losing 88 to 92, we still managed to have a [...]
Animal House: Pets In Advertising
Every good advertiser knows that in order to make an impact, you’ve got to aim for the heart, shoot to kill. Of late, some of the most successful campaigns have been designed to either get the consumer laughing ‘til they cry, or get them crying ‘til their mascara runs. Separate ends of the spectrum, sure. [...]
Pulp&Fiber Staff Costumes of Halloween’s Past
I’m sure its no surprise that we love Halloween here. Its not uncommon for us to collectively spend over $40 in candy and snacks at 7/11… in one day. The amount of Redbull the designers at “table one” consume on a daily basis is unheard of. In fact, if Extreme Design Competition was a thing, [...]
Dermablend’s Insane New Ad Featuring Rick Genest aka “Zombie Boy”
Many of us have tattoos, but our markings probably pale in comparison to the full body of ink on Rick Genest, the famously inked up dude from the Lady Gaga music video. In these video’s below Genest has his tats covered up using a concealer product from Dermablend, and truth be told, under all that [...]
Fiber’s Freaky Flyers
We absolutely LOVE designing flyers for Halloween. Our clients throw some of the biggest parties of the year on Halloween weekend, so we always have a multitude of great projects to work on. As designers its great to feel like we have some creative control and the ability to shock and horrify the audience with [...]
Pulp & Fiber: Yesterday, Today and Tomorrow
Pulp and Fiber, better known as Pulp & Fiber, is a Creative Agency that came to fruition 11 years ago. Since then we have been fortunate enough to build strong relationships and work with some of the most impressive businesses and entrepreneurs in Toronto and the GTA. The name has become synonymous with luxury printing [...]
