How SEO Can Help
You have spent hours ideating and designing a website that fits your business, one that will provide consumers with insight into your company as they click through and explore the products or services that you offer. The problem? They’re not actually clicking through your site, because your site is virtually impossible to find! Why? Because [...]
Reality Check: The Pitch
When I began my internship at Pulp&Fiber, I was convinced that it would be just like The Hills on MTV. How could it not be? I would get to be just like Lauren Conrad, with my bangs in a side braid, and the other intern Kiosha, would be my Whitney Port. As it turns out, [...]
Goodbye, Diane!
“It is with bittersweet feelings that after a year and a half at Pulp&Fiber, I have decided to pursue a new adventure in Vancouver. Pulp&Fiber has been an incredible company to work for. Tight knit, just like a second family. And although I am walking away, I will take with me an invaluable learning experience. [...]
Red Bull’s Total Zero Is Totally Tasty
You’re sitting at your desk, nodding off, wondering how you’re going to make it through the day ahead. The time is 9:15 am. You were up late finishing a presentation for a client, and were awake at the crack of dawn for an early morning boot camp class. You down a Venti, two sugars and [...]
Best Five Print Ads… Ever
If we live and breathe, if we walk around, watch TV, or movies, listen to the radio, or read magazines, then we are consumers. Whether we’d like to think so or not. It’s said that we are exposed to an average of 5000 ads a day. Crazy, no? This number increases almost every year. And [...]
And Now A Word From An Intern…
After getting wind of my struggle to break into the working world, my former boss flipped through her digital rolodex (a.k.a. iPhone contact list) in search of someone who might be able to help in my job search. That’s when she found a contact for P&F’s Marketing and Sales Director, Jesse Carere. She felt as [...]
Do Pets Boost Office Morale?
(she looks scared, but this is her happy face) It’s my birthday, and I’ll beg if I want to. For weeks, no, MONTHS, I have been desperately appealing to make Pulp&Fiber into a pet friendly environment. I am the mother, er, owner, of two wonderful canines, and can appreciate the presence of a four-legged friend, [...]
Pulp&Fiber’s Night Out
Look up. Wayyy up. Tucked away in a VIP box, suspended at what felt like one million feet above ground, the Pulp&Fiber team drank beer and ate hotdogs while another team, The Toronto Raptors, took on The Orlando Magic. Although the Raptors let us down, losing 88 to 92, we still managed to have a [...]
Pulp&Fiber Pinning On Pinterest
By now, it should be painfully obvious that any business with an e-commerce platform should be pinning on Pinterest. The user-friendly digital scrap booking site allows users to grab and save images from across the web, and has quickly become a growing source for online referrals. But with 11.7 million unique visitors in the [...]
Animal House: Pets In Advertising
Every good advertiser knows that in order to make an impact, you’ve got to aim for the heart, shoot to kill. Of late, some of the most successful campaigns have been designed to either get the consumer laughing ‘til they cry, or get them crying ‘til their mascara runs. Separate ends of the spectrum, sure. [...]
