Back to School, Back to School

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  Many people said goodbye to the summer yesterday, and hello to a new school year today! And this means Instagram, Facebook and Twitter have been trending with #backtoschool & #firstdayofschool posts and pictures of kids sporting their new hip clothes, sneakers and backpacks.   Here are some ‘Back to School’ marketing tips and tricks. [...]

Watching/Tweeting the #Emmy’s

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Last night, television’s biggest night took center stage in Hollywood, but also took over more than just one screen in most homes. With one hand on the remote, and the other scrolling through feeds on smartphones and tablets, Canadians watching and tweeting about their favourite shows generated 85 million impressions involving the Emmy’s. While the [...]

Hacktivism?

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Hacktivism is a term that we have started to hear more often in the news and otherwise. A concept which Generation Z has grown up with, Hacktivism is using computers and computer networks to promote or tarnish a political message. In the past couple years multiple groups have been formed that use hacking as a [...]

Celebrity in the Brand Age

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In the brand age, many celebrities have moved beyond simple product placements or testimonial endorsements, and have made the segway to creative director territories- licensing their identities to lead brands as creative directors at large.  It’s no secret that in today’s age a celebrity is a brand in and of their own right- with licensing deals for [...]

Social Media Wedding Etiquette

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I’m tearing a proverbial page from Colleen’s book, er um, blog today and talking once again about weddings and social. (Can you tell our social team is 75% females who are all in their late 20s? Poor Matt!) I have a couple weddings coming up over the next few weeks and stumbled across an article [...]