Celebrity in the Brand Age

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In the brand age, many celebrities have moved beyond simple product placements or testimonial endorsements, and have made the segway to creative director territories- licensing their identities to lead brands as creative directors at large.  It’s no secret that in today’s age a celebrity is a brand in and of their own right- with licensing deals for [...]

Social Media Wedding Etiquette

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I’m tearing a proverbial page from Colleen’s book, er um, blog today and talking once again about weddings and social. (Can you tell our social team is 75% females who are all in their late 20s? Poor Matt!) I have a couple weddings coming up over the next few weeks and stumbled across an article [...]

An Open Letter From Generation Z

Generation Z

I am 18 years old, born in 1995, I am right in between Gen Z and Gen Y. I offer a unique perspective on this because I am part of Gen Z but I work at a marketing agency with Gen Y, Boomers, etc.. I know you are struggling with how to sell to us, [...]

Social Media War Rooms

SOCIAL MEDIA WAR ROOM (2)

Post world cup, it’s official, the term “social media war room” is on the tip of every brand marketer’s tongue. So what exactly is a social media war room? Technopedia describes it like this:   “The social media war room concept is simple: Garner attention by gathering a large group of 10 or more people [...]

Graphics Interchange Format

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There’s something fascinating, almost therapeutic, about watching Graphics Interchange Formats. I don’t know whether it’s the short looping nature of that small little choppy image that relates to our ever diminishing attention span or the fact that we find it funny that someone can relate a 3-5 second clip to basically anything we do on a [...]