I scream, you scream, we all scream for Twitter’s video beta?

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As you may have heard, Twitter is working on their very own video player. And as hard as it may be to believe that this functionality doesn’t already exist, Twitter has taken the time to make sure this tool is both effective and cool for users and advertisers. While the rest of the world waits, [...]

Back to School, Back to School

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  Many people said goodbye to the summer yesterday, and hello to a new school year today! And this means Instagram, Facebook and Twitter have been trending with #backtoschool & #firstdayofschool posts and pictures of kids sporting their new hip clothes, sneakers and backpacks.   Here are some ‘Back to School’ marketing tips and tricks. [...]

Watching/Tweeting the #Emmy’s

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Last night, television’s biggest night took center stage in Hollywood, but also took over more than just one screen in most homes. With one hand on the remote, and the other scrolling through feeds on smartphones and tablets, Canadians watching and tweeting about their favourite shows generated 85 million impressions involving the Emmy’s. While the [...]

Hacktivism?

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Hacktivism is a term that we have started to hear more often in the news and otherwise. A concept which Generation Z has grown up with, Hacktivism is using computers and computer networks to promote or tarnish a political message. In the past couple years multiple groups have been formed that use hacking as a [...]

Celebrity in the Brand Age

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In the brand age, many celebrities have moved beyond simple product placements or testimonial endorsements, and have made the segway to creative director territories- licensing their identities to lead brands as creative directors at large.  It’s no secret that in today’s age a celebrity is a brand in and of their own right- with licensing deals for [...]