Experiencing Brands through Technology

Molson Canadian Beer Fridge

  Experiential marketing creates an emotional and memorable connection between brand and consumer to influence consumer purchases.  In the past, this strategy included designing experiences which involved giving out free beers at organized parties or giving out a new pair of basketball player affiliated shoes to who ever could jump up to the shoes at a [...]

Hashtag the Oscars

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The real star of the Academy Awards last night was Twitter, with 87% of the online mentions of the Oscars, being on this platform.  Based on this action, they should rename “The Oscars” to “#TheOscars.” According to an article by The Guardian, referring to the impromptu selfie photo Ellen Degeneres took with a handful of [...]

Is there still a place for Print Media in a Digital World?

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There have been many discussions to whether or not there is a foreseeable death sentence for print media, in the up and coming future.  Will we all be completely  converting to digital mediums for things we’ve relied on paper for, in our day to day lives? Or, are people just succumbing to the mindset of [...]

Teens a Powerful Force in Mobile App Use

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Teens are highly regarded by marketers and advertisers for their disposable income and potential lifelong brand loyalty, thus making them one of the most powerful consumer markets. Teen use of mobiles and tablets is growing significantly year over year.  Today 68% of teens use mobile devices to access the internet. A recent report conducted by GlobalWebIndex assessed the most [...]

The ‘Instafamous’ Kids of Instagram

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Assuming most people who read this blog are hip to all forms of social media, I have a question for you: Have you ever looked at the Instagram featured photos on the explore page? I don’t know why I’m asking this, because I know you all have. It’s usually a nice mix of hot girls, [...]