Brand Voice 101
A voice. Every brand needs one. This concept is like a dead horse, one that’s now been beaten so badly we need dental records to identify it. We talk about brand voices all the time, constantly pushing the idea that a voice is essential to any marketing initiative. Voice this. Voice that. But, what’s a [...]
When To Delete A Tweet
You know that old saying? If you have nothing nice to say, don’t say anything at all? Well, ever since the dawn of Twitter, this adage has taken a bit of a beating. People tweet whatever’s on their mind, at any given time, every hour of the day. This has had both a positive and [...]
Social Media Addictions
Hello, my name is Daniella Gullo, and I’m a social media addict. It began innocently enough. I started with a Hotmail account. Everyone was doing it. After all, it was the 90’s. Then, I got ICQ, followed by a MySpace account, and then MSN Messenger. Not too long after that, I joined Facebook, followed by [...]
What’s #FF Anyway?
Get your pens and notebooks ready, Tweeps. Today’s lesson is all about #FollowFridays, also known as #FF tweets. For those of you who are new to the Twitterverse, or if you’re anything like me, and only have Twitter so you can creep on celebrities and past flames, this class is for you. If you use [...]
Why Your Company Needs A Social Media Presence
Social media has taken over. There are over 750 million people using Facebook and over 170 million people using Twitter. Those are just a few of the many popular social media platforms people are utilizing today. So, what can social media do for your business? Social media allows you to increase your reputation as a [...]
“Don’t Tweet The Ending!” #Jerk
Another week has come and gone – and all my shows are safely PVR’ed on my Rogers digital box. Because I have an internship, other various commitments, and all sorts of things going on in my life, I was unable to watch my weekly TV favourites. Because of this, I was forced to avoid my [...]
Macy’s Makes Social Media Fashionable
Have you ever walked into a giant department store looking for clothes that both suit your body type and are also trendy? Approaching racks upon racks (upon racks?) of clothing can be intimidating without guidance. The popular department store Macy’s may have found a solution for us budding fashionistas by way of social media platform. [...]
SXSW: Social Media Mania
On Friday, March 9th, tens of thousands flocked to Texas to take part in South by Southwest. The nine-day festival, celebrating music, film and interactive technologies, takes place annually, and has been running for nearly twenty-five years. Although the music is often considered to be the central attraction, we at P&F are particularly interested in [...]
Pulp&Fiber’s Night Out
Look up. Wayyy up. Tucked away in a VIP box, suspended at what felt like one million feet above ground, the Pulp&Fiber team drank beer and ate hotdogs while another team, The Toronto Raptors, took on The Orlando Magic. Although the Raptors let us down, losing 88 to 92, we still managed to have a [...]
#OSCARS2012 on Twitter
It’s hard to remember a time when Twitter didn’t exist. Without it, how were we ever able to broadcast quippy insights on relatively insignificant things? Where could we vent our frustrations about shoddy telecom services? Untimely pizza delivery? Even, you know, global politics? How, before Twitter, could we express our crippling “Rose Ceremony” anxieties during [...]
