Both anticipation and tension for the 2014 Olympic games in Sochi have been building for quite a while as a result of pre event sponsorship advertising and political issues. Now just days before the the Opening Ceremonies, media has been showing the world, thanks to Twitter, the lack of preparation the city’s hotels have […]

Predictions for the New Year: Part One

With a new year in our sights, it’s the time of year to lay down some predictions about what 2014 holds for our social and digital worlds. At Community we like to think we’ve got our ears to the pavement. Check back next week for more of our predictions. Niche Networks It’s hard to believe […]

Santa’s Online


As we get further into December, I get overwhelmed with nostalgia, thinking about how exciting it was to count down to Christmas morning. I’m sure most adults do. I think back to getting out my pencil and writing down a list of wants to send off to Santa: ‘A rocking horse, a, a gramophone, and […]

Merry Marketing – How the Holidays Go Social


The holidays are a time for celebrating, exchanging gifts and, of course, connecting with your nearest and dearest. This holds true for brands who leverage the spirit of the season by giving back to consumers in the form of contests, sweepstakes, premiums and price rollbacks while showcasing their latest and greatest products and services. This […]

Social Fashion Frenzy

Nike + Fuelband SE

With World MasterCard Fashion Week (or more appropriately #WMCFW) week in full swing it’s hard not to catch the serious fashion fever that’s been in abundance across the city. Peeking at all the collections has us asking- What’s next for fashion? Earlier this year, Credit Suisse issued a report regarding the rise of the wearable […]