The Colors of the Web’s Superbrands [INFOGRAPHIC]
What colors do the web’s most powerful brands use to distinguish themselves from others? The folks from COLOURlovers decided to find out, producing the infographic below as the result. As it turns out, web brands love color. Only a few of them are predominantly grey or black and white. The most popular color is blue [...]
Social Media Middlemen: The Missing Link Between Brands and Consumers
Are you just one lonely person preaching/spreading your company message via Social Media? Does every one in your company know what your are doing? Tom has outlined a couple steps on getting your middlemen setup to leverage your marketing strategy. Next time you’re out running some errands, give this simple experiment a try. Visit a [...]
Six Social Media Sins
Social media are not intended for you to syndicate your corporate message. Social media are here to facilitate open and honest dialogue with other individuals. If you are not open and honest, no one will want to engage with you, just as in nondigital life. When using social media to promote your business, avoid making [...]
Awaken the brain, battle stagnation
The Cure for Creative Blocks? Leave Your Desk. Everyday between 8:00 and 8:30am writer Stephen King arrives at his desk with a cup of tea. He turns on some music, takes his daily vitamin, and begins to work – exactly as he began the day before. Using this routine, King has produced well over 50 [...]
