• PepsiBeyonce

    Celebrity in the Brand Age

    Friday, August 15, 2014

    In the brand age, many celebrities have moved beyond simple product placements or testimonial endorsements, and have made the segway to creative director territories- licensing their identities to lead brands as creative directors at large.  It’s no secret that in today’s age a celebrity is a brand in and of their own right- with licensing deals for [...]

    Read More
  • social-media-ban-at-wedding-630

    Social Media Wedding Etiquette

    Wednesday, August 13, 2014

    I’m tearing a proverbial page from Colleen’s book, er um, blog today and talking once again about weddings and social. (Can you tell our social team is 75% females who are all in their late 20s? Poor Matt!) I have a couple weddings coming up over the next few weeks and stumbled across an article [...]

    Read More
  • IMG_20140718_172423-1

    Friday Fan Festivals

    Monday, August 11, 2014

    If you live in Toronto, you have the privilege of being in one of the only cities in major league baseball where you can decide – on a whim – to head down to the game. With fans being treated to some of the best baseball in the city for the last 22 years, fans are [...]

    Read More
  • Generation Z

    An Open Letter From Generation Z

    Friday, August 8, 2014

    I am 18 years old, born in 1995, I am right in between Gen Z and Gen Y. I offer a unique perspective on this because I am part of Gen Z but I work at a marketing agency with Gen Y, Boomers, etc.. I know you are struggling with how to sell to us, [...]

    Read More
  • Screen Shot 2014-08-06 at 2.50.09 PM

    Meet us on the Disaronno Terrace

    Wednesday, August 6, 2014

    Can you believe it’s already August? As Canadians, I personally believe it’s our patriotic duty to make the most of our depressingly short summer and spend as many evenings on a patio as possible – and there’s no better place to do this than on the Disaronno Terrace, which will be popping up at different [...]

    Read More

PepsiBeyonce
Aug
15

Celebrity in the Brand Age

In the brand age, many celebrities have moved beyond simple product placements or testimonial endorsements, and have made the segway to creative director territories- licensing their identities to lead brands as creative directors at large.  It’s no secret that in today’s age a celebrity is a brand in and of their own right- with licensing deals for [...]

Read More
social-media-ban-at-wedding-630
Aug
13

Social Media Wedding Etiquette

I’m tearing a proverbial page from Colleen’s book, er um, blog today and talking once again about weddings and social. (Can you tell our social team is 75% females who are all in their late 20s? Poor Matt!) I have a couple weddings coming up over the next few weeks and stumbled across an article [...]

Read More
IMG_20140718_172423-1
Aug
11

Friday Fan Festivals

If you live in Toronto, you have the privilege of being in one of the only cities in major league baseball where you can decide – on a whim – to head down to the game. With fans being treated to some of the best baseball in the city for the last 22 years, fans are [...]

Read More
Generation Z
Aug
8

An Open Letter From Generation Z

I am 18 years old, born in 1995, I am right in between Gen Z and Gen Y. I offer a unique perspective on this because I am part of Gen Z but I work at a marketing agency with Gen Y, Boomers, etc.. I know you are struggling with how to sell to us, [...]

Read More
Screen Shot 2014-08-06 at 2.50.09 PM
Aug
6

Meet us on the Disaronno Terrace

Can you believe it’s already August? As Canadians, I personally believe it’s our patriotic duty to make the most of our depressingly short summer and spend as many evenings on a patio as possible – and there’s no better place to do this than on the Disaronno Terrace, which will be popping up at different [...]

Read More