• tumblr_nanw07Retz1qk6732o1_500

    Back to School, Back to School

    Tuesday, September 2, 2014

      Many people said goodbye to the summer yesterday, and hello to a new school year today! And this means Instagram, Facebook and Twitter have been trending with #backtoschool & #firstdayofschool posts and pictures of kids sporting their new hip clothes, sneakers and backpacks.   Here are some ‘Back to School’ marketing tips and tricks. [...]

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  • lemo

    A kid selling lemonade told me to “put my phone away and live my life”

    Wednesday, August 27, 2014

    I went with my dad to the Wolfe Island Music Festival a few weeks ago. The Wolfe Island Music Festival is a small, unpretentious festival off the coast Kingston that always seems to showcase up and coming talent in a charmingly rural, small town setting (in case you’re curious, dad and I agreed that this [...]

    Read More
  • Bv92aL6IgAEiGL0

    Watching/Tweeting the #Emmy’s

    Tuesday, August 26, 2014

    Last night, television’s biggest night took center stage in Hollywood, but also took over more than just one screen in most homes. With one hand on the remote, and the other scrolling through feeds on smartphones and tablets, Canadians watching and tweeting about their favourite shows generated 85 million impressions involving the Emmy’s. While the [...]

    Read More
  • HACKTIVISM (1)

    Hacktivism?

    Thursday, August 21, 2014

    Hacktivism is a term that we have started to hear more often in the news and otherwise. A concept which Generation Z has grown up with, Hacktivism is using computers and computer networks to promote or tarnish a political message. In the past couple years multiple groups have been formed that use hacking as a [...]

    Read More
  • PepsiBeyonce

    Celebrity in the Brand Age

    Friday, August 15, 2014

    In the brand age, many celebrities have moved beyond simple product placements or testimonial endorsements, and have made the segway to creative director territories- licensing their identities to lead brands as creative directors at large.  It’s no secret that in today’s age a celebrity is a brand in and of their own right- with licensing deals for [...]

    Read More

tumblr_nanw07Retz1qk6732o1_500
Sep
2

Back to School, Back to School

  Many people said goodbye to the summer yesterday, and hello to a new school year today! And this means Instagram, Facebook and Twitter have been trending with #backtoschool & #firstdayofschool posts and pictures of kids sporting their new hip clothes, sneakers and backpacks.   Here are some ‘Back to School’ marketing tips and tricks. [...]

Read More
lemo
Aug
27

A kid selling lemonade told me to “put my phone away and live my life”

I went with my dad to the Wolfe Island Music Festival a few weeks ago. The Wolfe Island Music Festival is a small, unpretentious festival off the coast Kingston that always seems to showcase up and coming talent in a charmingly rural, small town setting (in case you’re curious, dad and I agreed that this [...]

Read More
Bv92aL6IgAEiGL0
Aug
26

Watching/Tweeting the #Emmy’s

Last night, television’s biggest night took center stage in Hollywood, but also took over more than just one screen in most homes. With one hand on the remote, and the other scrolling through feeds on smartphones and tablets, Canadians watching and tweeting about their favourite shows generated 85 million impressions involving the Emmy’s. While the [...]

Read More
HACKTIVISM (1)
Aug
21

Hacktivism?

Hacktivism is a term that we have started to hear more often in the news and otherwise. A concept which Generation Z has grown up with, Hacktivism is using computers and computer networks to promote or tarnish a political message. In the past couple years multiple groups have been formed that use hacking as a [...]

Read More
PepsiBeyonce
Aug
15

Celebrity in the Brand Age

In the brand age, many celebrities have moved beyond simple product placements or testimonial endorsements, and have made the segway to creative director territories- licensing their identities to lead brands as creative directors at large.  It’s no secret that in today’s age a celebrity is a brand in and of their own right- with licensing deals for [...]

Read More