• Go Go Gadget SnapChat: Measuring the modern day self-destructing message

    Wednesday, July 30, 2014

    Sitting cross-legged in front of the TV scarfing Lucky Charms and watching Inspector Gadget in the 80s, I never would have guessed that he was so ahead of his time. While we’re still waiting on a Kickstarter campaign for a functioning helicopter hat (fingers crossed!), messages that self-destruct have been au courrant since SnapChat exploded [...]

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  • http://studenthousingmatters.com/wp-content/uploads/2014/02/1generation-z.png

    Technological Natives | What they mean for the world of Marketing

    Monday, July 28, 2014

      A couple weeks ago I  had the pleasure of visiting with some friends and their little ones for the weekend, something I always look forward to because I can tap into my inner childhood.  As soon as I showed up at their home, their 6 year old literally ran up to me with so [...]

    Read More
  • WERABLE TECH

    Wearable Tech

    Thursday, July 24, 2014

    Wearable tech has been called the next big thing by many people for the past little bit. In the past few years it has exploded, there’s Google Glass, Google Watch, iRing, Nike FuelBand, Fitbit Force, Jawbone UP, Facebooks Oculus VR and the list goes on. So just how big is wearable tech becoming? According to [...]

    Read More
  • SOCIAL MEDIA WAR ROOM (2)

    Social Media War Rooms

    Wednesday, July 16, 2014

    Post world cup, it’s official, the term “social media war room” is on the tip of every brand marketer’s tongue. So what exactly is a social media war room? Technopedia describes it like this:   “The social media war room concept is simple: Garner attention by gathering a large group of 10 or more people [...]

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  • kirby

    Copy, Transform, Combine.

    Monday, July 14, 2014

    Here in the advertising business, we believe that we can tell, see, and even feel what creativity is. There’s awards shows for it, we have entire departments dedicated to it and we certainly like to pat ourselves on the back when we’ve achieved it.   But what if in fact, by our definition of creative, [...]

    Read More

Jul
30

Go Go Gadget SnapChat: Measuring the modern day self-destructing message

Sitting cross-legged in front of the TV scarfing Lucky Charms and watching Inspector Gadget in the 80s, I never would have guessed that he was so ahead of his time. While we’re still waiting on a Kickstarter campaign for a functioning helicopter hat (fingers crossed!), messages that self-destruct have been au courrant since SnapChat exploded [...]

Read More
http://studenthousingmatters.com/wp-content/uploads/2014/02/1generation-z.png
Jul
28

Technological Natives | What they mean for the world of Marketing

  A couple weeks ago I  had the pleasure of visiting with some friends and their little ones for the weekend, something I always look forward to because I can tap into my inner childhood.  As soon as I showed up at their home, their 6 year old literally ran up to me with so [...]

Read More
WERABLE TECH
Jul
24

Wearable Tech

Wearable tech has been called the next big thing by many people for the past little bit. In the past few years it has exploded, there’s Google Glass, Google Watch, iRing, Nike FuelBand, Fitbit Force, Jawbone UP, Facebooks Oculus VR and the list goes on. So just how big is wearable tech becoming? According to [...]

Read More
SOCIAL MEDIA WAR ROOM (2)
Jul
16

Social Media War Rooms

Post world cup, it’s official, the term “social media war room” is on the tip of every brand marketer’s tongue. So what exactly is a social media war room? Technopedia describes it like this:   “The social media war room concept is simple: Garner attention by gathering a large group of 10 or more people [...]

Read More
kirby
Jul
14

Copy, Transform, Combine.

Here in the advertising business, we believe that we can tell, see, and even feel what creativity is. There’s awards shows for it, we have entire departments dedicated to it and we certainly like to pat ourselves on the back when we’ve achieved it.   But what if in fact, by our definition of creative, [...]

Read More